Founded in 1988, Brisa is a joint venture between the Sabanci Group of Turkey and the Bridgestone Corporation of Japan.

Today Brisa is one of Europe's largest tyre producers with one of the world's largest tyre factories.

This modern facility in Kentsa, Turkey covers over two million square metres with plans to expand to three million over the next 5 years; has a dedicated

research and development centre which is equipped with state-of-the-art design and production technology. Brisa's mission is to fulfill the expectations of customers, by offering them products of superior quality with an outstanding service; partners, by realising for them a value-generating company; employees, by providing them an excellent workplace environment; society, through maintaining superior

ISO 14001 Environmental Management Standards

In addition Brisa's accreditations include:

1993 National Quality Award

1996 European Quality Award

Market share for Lassa remains strong, despite tough competition, and Lassa is recognised for its durability and quality with the brand message:  “For Those Who Know”.

The racecourses have the attributes and demands, that will help us to further develop our gravel tyres.

They are also very challenging racecourses, that can show a gravel tyre’s performance to whole Europe and this is one of the most important steps in development of the tyre.

Lassa Racing Tyres, have come a long way in a very short amount of time and is now on a level, where it can compete with the brands who have been in this business for some time.